city parks foundation / summerstage (2019 - 2023)
DIGITAL MARKETING COORDINATOR → MARKETING MANAGER
City Parks Foundation (CPF) is a New York City-based non-profit organization that seeks to transform parks across all five boroughs through free programming. From youth sports and environmental education to community engagement to arts programming, CPF allows citizens to fully engage with their local greenspaces.
Some highlights included:
- Promoted to Manager level in 2022 for outstanding work performance
- Implemented several website updates - creating new content, utilizing SEO, and improving UX - to further increase the user experience to be engaging and equitable, resulting in increasing web traffic by over 80% by 2022.
- Increased email subscribers to well beyond 225K+ (and growing) by 2022 and brought campaign metrics up to industry standards.
Read more about my role below.
---
I led the strategy, creation, reporting and campaign optimization for both the CPF and SummerStage email newsletters (MailChimp).
During my time at CPF, I implemented key A/B tests to optimize strategy redesigned our newsletters to increase engagement as well as piloted new strategies such as monthly SummerStage concert overviews, dedicated programs emails and more.
Select examples:
website
I managed and oversaw the organization’s website's front- and back-end development (WordPress and Flywheel Hosting). My key efforts were:
- Revamping and enhancing all pages across the website
- SEO implementation to drive organic search traffic
- Overseeing a robust events calendar
- Implementing robust features such as better video content integration, PDF flipbook integration, accessibility tools, and more to enhance the user experience, particularly during the COVID-19 pandemic.
Here are some select pages that were reworked:
about city parks foundation • (before)
cityparks play • (before)
cityparks learn • (before)
cityparks shows • (before)
cityparks give • (before)
Feel free to review the entire website to see many of these efforts!
sponsorship, media partnerships + buys
I assisted in the strategy and fulfillment with season-long media partners, media buys and sponsors as well as conducted outreach for trade.
Working experience includes: Bloomberg Philanthropies, Capital One, DoNYC, El Diario, FADER, iHeartRadio, Relix, Schneps Media, SEEN Media, Time Out New York, WBGO, and more.
video screen content + select graphic design
At the flagship venue in Central Park and at the Coney Island Amphitheater, I managed and designed all content on the digital screens. This includes key marketing messages, as well sponsor, media partner and programming deliverables.
I assisted with ad-hoc graphic design work when needed as well.
