kings theatre (2023 - present)
MARKETING MANAGER
Kings Theatre is an iconic and historic venue located in the heart of Flatbush in Brooklyn. This 3K+ capacity venue is a part of the UK-based ATG Entertainments's portfolio of international venues. Kings Theatre is known for bringing a variety of acts from concerts to family programming, comedians to community events and more.
I work solely alongside the Marketing Director to promote all shows, ensure an optimal experience for patrons at the venue, and grow the brand and positive reputation amongst patrons, promoters, and artists.
Notable highlights include:
- Manage a robust social content calendar and develop all content, resulting in 12K+ follower growth yearly.
- Own the email marketing strategy for a robust database of 250K+, driving conversions throughout the sales life cycle.
- Serve as in-house designer for various initiatives, including the venue-branded beer can, venue merch, and tentpole event creative.
- Lead show marketing campaigns on budgets averaging ~$15K, resulting in exceeding KPIs with strong ROI.
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At Kings, I primarily focus on the strategy and content creation of all email campaigns to a subscriber database of 250K+ including:
- weekly newsletters promoting new and upcoming shows
- highly targeted dedicated email campaigns to promote shows and announce pre-sales/on-sales
- premium experience upgrade offerings
- pre-show communications to ticket holders
Some examples include: 10 Year Anniversary weekly; standard Weekly newsletter; Black Friday deal dedicated; pre-show email; post-show "Thank You" email.
social media
Some select highlights:
- 10-year anniversary
- Historic Tour Promo Reel
- "You're So Funny!" Trend for Historic Tour promo
- Merch Launch
- 95th Anniversary Signage Promo
- 10 Year Anniversary + Diana Ross Promo
- Press hit for historic sign restoration project
- 95th Anniversary throwbacks
- Courtyard Watertower Tease
- Fun Pride 2023 post
I also piloted a bi-weekly series called #FlatbushFridays to highlight and educate users about the historic neighborhood and the local businesses and organizations that help make the borough thrive.
select design work
campaign creative
kings branded items
digital subway ads
All creative made in Adobe After Effects.
snipes
paid media + marketing partners
I have experience placing ads for META, YouTube, CTV, Google Search, Google Display and Reddit.
Several partners I have worked with include Seen, Outfront, DoNYC, Oh My Rockness, BrooklynVegan, MommyPoppins and more. I have also placed organic trade partnerships with venues like LPR, Blue Note, Sony Hall, BAM and more.
