city parks foundation / summerstage (2019 - present)
DIGITAL MARKETING COORDINATOR
email as the digital marketing coordinator at city parks foundation (cpf), i develop content for both the cpf and summerstage email newsletters using mailchimp. i report anayltics on our email campaigns and conduct A/B testing to optimize our strategy. i coordinate the email schedule and manage a subscriber database of 202k+.
i manage and oversee the organization’s website (WordPress). since 2019, i have revamped several pages as well as began SEO work across the site. i've also created new pages with robust features that did not exist prior including better video content integration, PDF flipbook integration and more to enhance the user experience, particularly during the COVID-19 pandemic. here are some select pages that were reworked:
marketing + media partnership fulfillment
i assist in media partnership fulfillment with season media partners as well as conduct outreach for marketing partnerships with relevant organizations for cross-promotional trade. some of the partners i have worked with include Town Hall, King's Theatre, DROM, NJPAC, DanceMag, DoNYC, iHeartRadio, and Time Out New York.
select graphic design
i assist with ad-hoc graphic design work when needed