City Parks Foundation

city parks foundation / summerstage (2019 - present)

DIGITAL MARKETING COORDINATOR → MARKETING MANAGER

City Parks Foundation (CPF) is a New York City-based non-profit organization that seeks to transform parks across all five boroughs through free programming. From youth sports and environmental education to community engagement to arts programming, CPF allows citizens to fully engage with their local greenspaces.

Some highlights include:

  • Promoted to Manager level in 2022 for outstanding work performance
  • Increased web traffic by over 80% in 2022 (with over 4.5M website pageviews). This is thanks to all of the efforts of the full marketing team!
  • Increased email subscribers numbers to well beyond 225K+ (and growing) in 2022.

Read more about my role below.

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email

At City Parks Foundation (CPF), I lead the strategy and content creation for both the CPF and SummerStage email newsletters (mailchimp.) I report analytics on our email campaigns and conduct A/B testing to optimize our strategy. I coordinate the email schedule and manage a subscriber database of 210k+.

During my time at CPF, I have redesigned our newsletters to increase engagement as well as piloted new strategies such as monthly SummerStage concert overviews, dedicated programs emails and more.

select examples:

website

I manage and oversee the organization’s website (WordPress). Since 2019, I have revamped several pages as well as begun SEO work across the site. I've also created new pages with robust features that did not exist prior including better video content integration, PDF flipbook integration and more to enhance the user experience, particularly during the COVID-19 pandemic.

I also initiated increasing our accessibility efforts for our website as well as across our marketing as a whole.

Here are some select pages that were reworked:

about city parks foundation(before)
cityparks play(before)
cityparks learn (before)
cityparks shows(before)
cityparks give(before)

marketing + media partnerships

I assist in strategy and fulfillment with season-long media partners and media buys as well as conduct outreach for marketing partnerships with relevant organizations for cross-promotional trade. Some of the partners I have worked with include Town Hall, King's Theatre, DROM, Le Poisson Rouge, Dance Media, DoNYC, iHeartRadio, Relix, and Time Out New York. I have also assisted in media buys with El Diario, Brooklyn Reader, Schneps Media and more targeted outreach in NYC.

video screen content + select graphic design

At our flagship venue in Central Park and at the Coney Island Amphitheater, I manage and design all content that is hosted on our digital screens. This includes key marketing messages, as well sponsor, media partner and programming deliverables.

I assist with ad-hoc graphic design work when needed as well.

A street corner view in Manhattan of the A digital banner featuring an animated stage graphic promoting the 2019 SummerStage season at the Playstation Theater in NY
Digital banner seen from the corner of 7th Avenue and 44th St
A digital banner featuring an animated stage graphic promoting the 2019 SummerStage season at the Playstation Theater in NY
RIP to the Playstation Theater