kings theatre (2023 - present)
Kings Theatre is an iconic and historic venue located in the heart of Flatbush in Brooklyn. This 3K+ capacity venue is a part of the UK-based Ambassador Theatre Group's portfolio of international venues. Kings Theatre is known for bringing a variety of acts from concerts to family programming, comedians to community events and more.
I work solely alongside the Marketing Director to creatively and strategically promote all shows, ensure an optimal experience for patrons at Kings and grow the brand and positive reputation of the venue among patrons, promoters, and artists. Read more about my role below.
(Please note: I started this role in March 2023, so this page is a work in progress.)
At Kings, I lead the strategy and content creation of all email campaigns to a subscriber database of 250K+. I create:
- weekly newsletters promoting new and upcoming shows
- dedicated targeted blasts to promote shows and announce pre-sales/on-sales to affinity buyers
- pre-show communications
I've piloted new email campaigns including monthly show roundups utilizing a new design, Premium Experience up-sell emails, and more.
I lead the strategy and management of the Kings' social media accounts which can include show announcements, show promotion, post-show recaps and more. Some top highlight examples include:
As I began my new role in March 2023, Kings was revamping their website per ATG. I collaborated alongside the Marketing Director to get our new website up. I continually work on maintaining this website, building it out with more content, and increasing accessibility. I ensure all shows have event listings appropriately created on our website.
design / video editing / signage
All of our design is done in-house. I create a variety of different assets, including resizing + localization of admats provided to us as well as creating admats for artists' teams; original content creation for organic and paid purposes; in-house signage and out of home buys; and short-form video content utilizing motion graphics.
kings branded items
Launched in Fall 2023, I helped redesign the in-house beer at Kings Theatre. All elements were hand-drawn. Produced in partnership with Interboro Spirit & Ales, the "Where Craft is King" can has been a huge hit! 🍻
In Winter 2023, I also designed our in-house popcorn cup.
Stay tuned for a Kings branded water bottle and Kings merch in 2024!
digital subway ads
For Fall 2023, we ran three flights of campaign creative for upcoming shows in the subways of New York City. I crafted these ads in After Effects.
I also manage the print and digital signage at the venue. This includes managing content found on digital screens across the venue, printed posters as well as the iconic marquee out front.
paid media + marketing partners
Alongside the marketing director, we collaborate on managing digital campaigns with the show budgets allotted. Several partners we work with include DoNYC, Oh My Rockness, BrooklynVegan, MommyPoppins and more.
We also work alongside a digital agency to manage all campaigns through paid social, search and display ads.
I also work on securing trade with partners for inclusion in email and/or social to relevant audiences. This includes partners such as Town Hall, SymphonySpace, SummerStage, LPR, Elsewhere, City Winery, and more.
press + photogs
Together alongside our public relations agency, we work to secure press coverage of our events both pre- and post-show.
I also book and manage all house photographers and ensure the photo policy is followed at all shows.