pocono profoods (2015 - 2019)
MARKETING INTERN → MARKETING ASSISTANT
Pocono ProFoods (formerly known as Pocono Produce) was a mid-size regional food distributor in the Northeast and Mid-Atlatnic region working with restaurants, hotels, hospitals, schools, chain restaurants and more. As of 2022, the company was acquired and merged with another regional distributor.
I initiated a website redesign from scratch after noticing the difficulty and antiquity of the company's site that had been developed by a third party.
The previous site was designed in 2013, error prone, and difficult to navigate from a user perspective. Taking the lead on the redeisgn, I wanted to reflect the culinary-driven focus of the company and integrate new features that would attract prospective customers.
About Us (left: before; right: redesign)
Culinary Services (left: before; right: redesign - features a video at the top)
Products (left: before; right: redesign)
select social media posts
select graphic design
I served as the in-house graphic designer for all print and digital communications. I was also the lead designer for a custom menu development program - a unique program offered to customers to develop a new menu wholistically. Click here to see some of the menus I've worked on.